We’re all acquainted with Adam Driver from his roles in widespread TV exhibits and movies, starting from the cult-favorite Women to his performances as Kylo Ren within the Star Wars sequels, Maurizio Gucci in Home of Gucci, Enzo Ferrari in Ferrari, and his look on this 12 months’s science fiction epic Magalopolis by Francis Ford Coppola. His spectacular profession has earned him two Academy Award nominations.
Driver has additionally achieved one other fashionable marker of success: turning into the face of a perfume. Particularly, he represents the Burberry Hero assortment. The marketing campaign, directed by Jonathan Glazer and photographed by Mario Sorrenti, has featured him operating and swimming alongside a horse, scenes which have captivated audiences repeatedly.
Now, with the discharge of Burberry Hero Parfum, the model affords a brand new perfume described as “intense and highly effective,” that includes a base of cedarwood oils with Amyris and Cypriol oil for a heat, woody end. In celebration, we had the chance to talk with Driver about perfume, swimming, and his busy schedule.
When requested about his connection to perfume, Driver admitted that it wasn’t one thing he thought a lot about earlier than this marketing campaign. Rising up, he solely obtained bottles of Stetson or Brute as items, however the marketing campaign has since made him extra appreciative of fragrances.
Relating to his preferences inside the Hero assortment, Driver famous that he wears the fragrances for various events. He notably likes the unique as a result of it’s refined and unisex, whereas the latest Parfum is his selection for night occasions as a result of its depth.
Driver additionally shared that smells maintain vital recollections for him, particularly the scent of burnt wooden from his childhood bonfire nights in San Diego. Though he hasn’t used perfume to get into character, this specific scent holds a particular place in his recollections.
When requested why he agreed to be the face of a perfume marketing campaign, Driver defined that he enjoys new experiences, even these exterior his consolation zone. For him, life is stuffed with alternatives to be taught and develop, and he tries to remain open to those prospects.
Discussing the marketing campaign’s intense idea, Driver talked about that whereas he wasn’t concerned in its creation, he discovered it fascinating. The thought of heroism within the marketing campaign revolves round evolution and fashionable masculinity, themes that resonated with him.
Driver, a powerful swimmer, loved the problem of working with the horses within the marketing campaign, regardless of the unpredictability of the animals. The bodily calls for of the marketing campaign, comparable to trying to reflect the muscle construction of a horse on a human physique, had been additionally intriguing to him.
Driver identified that his work schedule performs an important function in such tasks, as sustaining the physicality required for a marketing campaign may be difficult. Thankfully, the timing of the Burberry marketing campaign aligned together with his function within the film Annette, which required intense physicality and choreography, making it a seamless match.
Lastly, Driver emphasised that he approaches campaigns with the identical consideration to element as he does with movie roles. For him, each challenge, whether or not a perfume advert or a film, deserves the identical degree of dedication and care.
