Once I first heard concerning the debut of 9dcc’s Assortment 01 throughout Paris Trend Week, I instantly puzzled how these modern items could be skilled. As soon as once more, 9dcc has pushed the boundaries of luxurious by seamlessly integrating digital innovation.
I initially crossed paths with 9dcc’s CEO at Artwork Basel, Miami, the place we bonded over our shared ardour for reworking the posh trend business. Since then, we have incessantly encountered one another in varied cosmopolitan tech hubs worldwide.
In step with our group’s focus, we’ve stayed knowledgeable about one another’s tasks. Just lately, it was revealed that the 9dcc group would have unique entry to Assortment 01 throughout NFT NYC in SoHo from April 3-5, 2024.
Throughout our dialogue, the CEO shared insights concerning the inspiration behind the most recent assortment, his connections with Prada, and the way related clothes improve the connection between collectors and designers.
Who’s the 9dcc viewers?
The core audience for 9dcc consists of tech-focused shoppers who’re digitally native, worth privateness, are serious about decentralization, and are drawn to cutting-edge applied sciences.
What was the principle inspiration for Assortment 01?
The first inspiration for Assortment 01 is the idea of “Luxurious Disrupted,” intertwined with the rising ethos of the ‘crypto mob’ life-style. The gathering attracts affect from varied world cultures, together with the mystique of the Yakuza and the attract of iconic gangster movies, all geared toward a tech-savvy, forward-thinking demographic.
Why is a presence in New York Metropolis essential in your pop-up in SoHo?
New York Metropolis has been a big a part of my life, and its affect is deeply embedded in 9dcc’s essence and design. Launching this assortment in one of many world’s most famed procuring districts, surrounded by luxurious manufacturers, seems like the proper setting to showcase our work.
How have your connections with luxurious manufacturers like Prada influenced your journey to this primary capsule assortment?
The relationships I’ve constructed throughout the trend business have been essential in shaping my imaginative and prescient for this inaugural assortment. Each partnership, dialog, and front-row expertise has deepened my understanding of what I wished 9dcc to characterize.
How does a related garment create a tangible hyperlink between the collector and the designer?
As we proceed to develop the Community Merchandise know-how platform, every new function is designed to resonate with our group. This ‘tangible hyperlink’ fosters a community impact in a number of methods: firstly, by connecting the holder with 9dcc, and secondly, via our new program, NINES, which facilitates interplay with the wearer. This distinctive proposition permits our group to have interaction with us, work together with others, and introduce the model to newcomers.
