Hourglass has collaborated with a famend visible artist to design a New York pop-up occasion in celebration of their newest product, Unreal Liquid Blush. This three-day occasion, situated on Prince Road on the nook of Elizabeth Road, showcases a singular fusion of artwork and wonder.
The brand enlisted a well-known artist recognized for blurring the lines between digital and physical art. Hourglass founder and president highlighted the artist’s ability to captivate a new generation through his mesmerizing pink hues, making him an ideal partner for merging the worlds of beauty and art during this exciting launch.
Famous for his digital transformations of iconic architectural sites worldwide, the artist has created a rare physical installation for Hourglass, bringing his signature pink drapes to life. The brand’s chief marketing officer explained that while many brands are embracing AI in content, they aimed to push this concept further by creating a surreal experience that could be enjoyed through social media, digital platforms, and an immersive in-person pop-up.
The artist shared that the inspiration for his work came from his reflections on cities and the spaces we inhabit. His intention was to reimagine these environments, inviting both locals and distant admirers to engage with their transformed essence. This collaboration aligns with the launch of Hourglass’s new Unreal Liquid Blush campaign, which also explores the blurred lines between surreal and real worlds.
The Unreal Liquid Blush, the first of its kind in the Hourglass collection, is celebrated for its innovative formula. In addition to offering buildable color, it contains skincare ingredients like hyaluronic acid and lupin seed extract, providing a smoothing and plumping effect for up to 12 hours. The product’s precise nozzle allows for customizable application, from a subtle hint of color to a more dramatic effect.
