For those who’ve been driving the subway this summer season, you may need observed a sequence of adverts plastered on the partitions at your native station. That includes curving neon nails and blinged-out grillz, the eye-catching visuals are for the thought-provoking razor model Estrid. However it’s the pictures that includes physique hair artwork—meticulously formed into curving floral patterns and natural shapes—which were turning heads. These designs had been crafted by a talented hairstylist in collaboration with a inventive director.
This marketing campaign goals to spark a worldwide dialog about magnificence, celebrating physique hair relatively than shunning it. The pictures embody Estrid’s ethos of unapologetic self-expression whereas difficult societal norms round magnificence and physique requirements.
Under, we delve into the inventive course of behind these putting seems to be and discover the importance of celebrating physique hair’s magnificence.
How did you employ Estrid’s merchandise to create these unconventional hair artwork items?
For these hair artwork creations, I blended Estrid’s shaving gel with my very own combination to attain the proper consistency. This ensured the artwork stayed intact whereas remaining versatile sufficient for the mannequin to maneuver with out cracking. I additionally used Estrid’s razors and their precision razor for finer particulars and ending touches.
What was your inspiration?
The inspiration stemmed from the concept of celebrating hair as a type of expression in distinctive and alternative routes, embracing individuality by utilizing all varieties of hair as a medium for creativity. It’s about honoring private identification and inspiring a broader appreciation for various types of self-expression.
What message would you like this marketing campaign to convey about the great thing about physique hair?
This subject may be very near my coronary heart. Rising up in a group the place physique hair was typically seen as unattractive, I needed to problem that notion by presenting physique hair as artwork, creating distinctive patterns to represent individuality. Collaborating on this challenge was an exciting alternative, particularly with a model like Estrid, which helps inclusion and self-expression with out pressuring folks by means of disgrace. Estrid celebrates all types of self-expression, which is why I love them a lot.
It’s surprising how the business sometimes portrays physique hair, making a social stigma round it and selling unrealistic magnificence requirements. This stigma isn’t one thing we naturally develop; it’s conditioned by the business. Whereas head hair is usually celebrated as a canvas for creativity, physique hair isn’t given the identical remedy. With Estrid, we’re difficult this establishment and hopefully inspiring others within the course of.
How can folks create their very own physique hair artwork at residence and incorporate it into their each day or occasional aesthetic?
It’s essential to not really feel ashamed of physique hair. Embrace it proudly, protecting it lush, moisturized, and visual. For those who’re drawn to patterns, discover or create one which resonates with you and displays your distinctive model.
There are not any limits to creativity, and hopefully, this marketing campaign will encourage folks to experiment with their physique hair in new methods. We’re desirous to see the following era embrace confidence and redefine actual magnificence by means of their very own inventive expressions.
What was it like collaborating on this marketing campaign?
I knew of the stylist’s status within the vogue world however had by no means labored with them earlier than. After exploring their private portfolio, I knew they had been the proper match for this challenge. Collaborating with them was a blissful expertise—inventive, open, and collaborative, simply how I wish to work. I’m excited to see what the long run holds for our partnership and what we will create collectively subsequent.
